What is a Bluetooth Beacon?
By: Erica Mason
Bluetooth beacon marketing is an innovative way that businesses can communicate with customers in a simple yet effective way. Beacons are a small, battery powered device that can be placed anywhere in a brick and mortar building to communicate with mobile devices that are in a close proximity to them. This is a golden opportunity for a store to reach out to customers as they enter an establishment and announce any deals/events they are offering. In a larger location, beacons can be placed throughout a store to share with customers information that makes their experience more interactive and informed.
The fact that so many people have smartphones with Bluetooth on, makes using beacons a foregone conclusion. This cutting edge technology is used by large businesses like Macy’s, Best Buy and Amazon Go stores. These large corporations are well aware of the impact that having an app that works alongside beacons will add to the marketing possibilities that all businesses are looking for. Beacons placed strategically throughout a location, improves customer engagement and is an excellent way to up-sell products.
Bluetooth beacons also have a reputation of being very useful to real estate agents. They are aware that consumers of all kinds are willing to use their mobile devices to receive a better experience while apartment or home shopping. Beacons can assist in capturing more leads, giving vital information while in-property in a short time span and offer assistance in closing deals.
No matter the size of the business, using Bluetooth Beacons will offer consumers an opportunity to receive valuable information such as coupons, perks and other vital information that makes a shoppers experience richer and more enticing. The business also receives information that helps to make more informed decisions in making offers and product placement. By having beacons placed around a businesses you can instantly know what section is most popular with your customers. Beacons can also tell you how long customers are remaining in your store, how often they visit your business and what promotion or event is bringing them back to your business. Analytics like these helps to give understanding to the business owner and the ability to make decisions that will increase loyalty and the bottom line.
What Are Geofences?
By: Erica Mason
Businesses looking to market themselves today need to explore every facet of digital marketing. Digital marketing opens up the ability for businesses to reach many more customers than the customary paper, radio and television marketing. One of these new and exciting digital marketing tools is geofencing. Geofencing is a location-based tool that sends messages to customers smartphones in a designated geographic area. Think of it as an invisible fence that once crossed, gives you information to local businesses looking to have people on the go shop with them.
Geofencing brings mobile marketing to a completely different level. Giving companies the ability to specifically target customers in a geographic radius is a vital new tool to be used in a saturated marketing scene. Being able to send notifications via a smartphone and change them at any moment to entice local customers can obviously increase sales.
Analytics is another positive aspect to geofencing. Unless you are able to stop every customer that enters a business and ask them how they happened to find your business, there is no real way of tracking this. It is important to measure what online presence a business has and in order to do that, proper metrics has to be measured. Metrics like this and many other kinds are vital to a business owner who is looking to keep their business thriving.
Often gained from geofencing is allowing a business to personalize customer offers because they can gain demographics about the regional population. It also helps to gather what offers receive the most interest and attract a consumer into the business. Using the metrics of the marketing ad and seeing purchase history will combined to make geofencing a more useful and profit-making tool.