• Five Foolproof Ways to Promote Your Loyalty Program

    "EIGHTY-ONE PERCENT OF CONSUMERS AGREE THAT LOYALTY PROGRAMS MAKE THEM MORE LIKELY TO CONTINUE DOING BUSINESS WITH A BRAND." (VISA)

     

    We’ve done some research at CenterSquare and found that there’s a right way and wrong way to get customers to join your loyalty program. 

     

    1. Train staff to get the word out. Are they mentioning the program to your customers at all touch-points, but especially at the cash register? They are your most important loyalty program promoter. Be sure that you are asking the right question when promoting your loyalty program. You do not want to lead the customer to say "NO" and have them walk out without signing up. 
      • Three ways to start the conversation about your loyalty program:
        1. "Do you have any rewards to redeem today?" It gets your customer to think about how they are missing out not being a member.
        2. "Are you a member of our rewards program?" This question allows your customer to answer with a "YES" or "NO". If no proceed with letting them know what reward they get for signing up and how they can start collecting today to get more rewards.
        3. "Do you have the CenterSquare app on your phone?" This question gives you the opportunity to invite customers to join, and share the rewards they will receive by joining.
    2. Offer a signup incentive. Nothing motivates buyers like an incentive. Offer double points, use a coupon or enter customer into a drawing for a prize upon sign up. Create a reason for people to sign up.
    3. Make it worth their time. If customers have to wait too long to claim a reward, or if the reward itself is lackluster, you’ll have a hard time signing up people.
    4. Promote on multiple channels. Social Media, your website, emails, in-store signage, give out business cards and flyers.
    5. Referrals - Give customers more free things for bringing in a friend. You’ll have even more happy members.

     

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