Near Field Communication Marketing
By: Erica Mason
Not all technology advancement needs to be complicated or grand in size. Near field communication, also known as NFC, is a small tag that ranges in size from a few centimeters to a few inches. Though it is small, it’s huge in technological features. NFC tags can be used by a wide variety of businesses and are meant to give instant access to information about products, services and even people.
NFC readers are incorporated into a smartphone’s circuitry. A reader in a smartphone can work at a maximum rage of roughly four inches. For example, an NFC tag is embedded into a flyer advertising an upcoming event in a town. The tag will direct you to a website that gives you information about the event as well as about the town you’re visiting. You are now gaining the information you were looking for quickly and conveniently.
At a restaurant this feature can be extremely useful as well. A customer can touch an NFC tag with their phone and receive a full menu, nutritional information and personalized videos or descriptions on where the restaurant locally receives their produce. Having such a low-cost tool that requires little to no care is a wonderful option for a busy business owner looking for new marketing options.
NFC tags can be a business’s call to action. Using outdoor tags to call to potential customers passing by, offering customers that nudge to buy something by offering a discount through the tag as they shop or by sharing the information about an artist and their work as it hangs next to their piece. NFC tags are a breath of fresh air in sharing information from business to customer.
What is a Bluetooth Beacon?
By: Erica Mason
Bluetooth beacon marketing is an innovative way that businesses can communicate with customers in a simple yet effective way. Beacons are a small, battery powered device that can be placed anywhere in a brick and mortar building to communicate with mobile devices that are in a close proximity to them. This is a golden opportunity for a store to reach out to customers as they enter an establishment and announce any deals/events they are offering. In a larger location, beacons can be placed throughout a store to share with customers information that makes their experience more interactive and informed.
The fact that so many people have smartphones with Bluetooth on, makes using beacons a foregone conclusion. This cutting edge technology is used by large businesses like Macy’s, Best Buy and Amazon Go stores. These large corporations are well aware of the impact that having an app that works alongside beacons will add to the marketing possibilities that all businesses are looking for. Beacons placed strategically throughout a location, improves customer engagement and is an excellent way to up-sell products.
Bluetooth beacons also have a reputation of being very useful to real estate agents. They are aware that consumers of all kinds are willing to use their mobile devices to receive a better experience while apartment or home shopping. Beacons can assist in capturing more leads, giving vital information while in-property in a short time span and offer assistance in closing deals.
No matter the size of the business, using Bluetooth Beacons will offer consumers an opportunity to receive valuable information such as coupons, perks and other vital information that makes a shoppers experience richer and more enticing. The business also receives information that helps to make more informed decisions in making offers and product placement. By having beacons placed around a businesses you can instantly know what section is most popular with your customers. Beacons can also tell you how long customers are remaining in your store, how often they visit your business and what promotion or event is bringing them back to your business. Analytics like these helps to give understanding to the business owner and the ability to make decisions that will increase loyalty and the bottom line.